Lori Senecal Achieves Success By Keeping Up With The Fluid Market
One thing that people can agree on is that the market is fluid. There are tons of changes that the market is undergoing. Therefore, it is important for entrepreneurs to keep up with those changes if they want to succeed in the markets. It is also important for marketers to look ahead and catch some developing trends. Among the business experts that have managed to keep with the trends is Lori Senecal. She is the CEO of CP+B, an advertising agency. Under Lori’s leadership, the company has been diligent and efficient in the type of work that was done. This has demonstrated that the company is trustworthy and has even helped it grow into a global enterprise serving people in other countries. Visit Adweek to know more.
Lori Senecal is very observant about the trends in the market. She has taken a look at all of the technological developments and has paid attention to how people use it. Among the developments that she has noticed is social media. People visit social media platforms at least as much as search engines. Therefore, it is important for businesses to learn how to utilize social media to its advantage. This involves engaging in communities related to the industry of the company.
Another factor that Lori looks at is the types of devices that people use. More people are using the internet than are watching TV. One of the reasons behind this is that computers are more widely available than before. Also, they have become portable with the use of mobile phones and tablets. Therefore, people have access to the internet from anywhere. As a result, they can access the sites from anywhere. The only thing is that business owners have to optimize content so that it can be displayed on smartphones because of the different format that it uses.