The Success of Desiree Perez
Long term success in the music business is often not easy. This can especially be the case for women in the business. Roc Nation COO Desiree Perez is helping to change this idea. Perez has a track record of success in the business. Recently she made history with rap legend Jay-Z. She helped the rapper to earn eight Grammy nominations last month, more than any other artist. Those nominations include nods for song and record of the year along with album of the year for the incredible 4:44.
Perez has worked closely with Jay-Z and the music world for more than twenty years. During that time she has earned an incredible reputation for being a fierce, tough negotiator. She is respected for her ability to be on top of all the important numbers. Her skills have allowed her to be a major part of big time projects including Rihanna’s major deal with Samsung and Beyonce’s Formation Tour. Most recently it has been her work with the music streaming service Tidal, that has earned her high praise.
Working alongside Jana Fleischman, Chaka Pilgrim, Jay Brown and Ty Ty Smith, ‘Hova Circle’ has made Tidal very competitive with other music services. Some of the groups major moves include exclusive releases from Beyonce, Kanye West and Prince.Desire Perez continues to make her presence felt in an industry often dominated by men. She continues to lead Roc Nation into the future with innovation. With such an incredible drive and a tremendous track record, Desiree Perez is sure to be around for many more years to come.